Apple iPhone 15 Price Shock
The shocking detail, still, is Kuo says Apple has decided to count the periscope lens from the iPhone 15 Pro, despite negotiating a knock-down price of just $4( including prisms) for the module with supplier Largan. Kuo says Largan can not benefit from the deal at this price. Inversely odd is Kuo says Apple will introduce periscope lenses for both the iPhone 16 Pro and Pro Max in 2024, making this a single- generation point difference.
All of which strikes me as crazy. First, an at- cost deal for factors on this scale is astonishing, but if anyone can, Apple can. Second, why separate the Pro Max for only a single generation? Were Apple rebranding the Pro Max as Ultra, as was long bruited until lately, I could understand it taking a new path. But making the separation for one generation is only likely to confuse buyers.
Third, pricing. Apple is anticipated to increase iPhone 15 Pro and Pro Max prices by as important as$ 200 this time. That would be the biggest generational rise in iPhone history. And to do so while also unyoking their point sets, commodity Apple has n’t done since the iPhone 8 and iPhone 8 Plus in 2017, and leaving one model easily as the poorer relation, would be a shock.
That said, 2023 seems like the time Apple wants to take pitfalls with the iPhone. In addition to the iPhone 15 Pro and Pro Max camera and price changes, it'll replace the volume buttons and mute switch with programmable Action buttons, eventually renew its LiDAR drive, introduce the first 3nm smartphone chip and use record- breaking bezels in the design. The entire lineup will also transition to the Dynamic Island and an MFi- locked interpretation of USB- C, which is sure to divide opinion.
That said, I suspect it'll be the pricing of iPhone 15 Pro models and their point gap which really sets speeches wagging.
